Your next market is coming faster than you think. Get clear on your buyer before it does.
You're Not Invisible.
You're Talking to the Wrong People.
Know Your Customers, Grow Your Sales is a 1-hour workshop that shows you exactly who your buyer is, where they are, and what they need to hear to stop scrolling and actually buy.
Get Instant Access — $37You're posting. You're showing up. And still — nothing.
Same 12 people liking it. No new faces. Nobody asking where to buy. So you try posting more. You try Reels. You try hashtags. You engage with other accounts. And the needle barely moves.
Here's what nobody's telling you: it's not the algorithm. It's not your photos. It's not that you need a better posting schedule.
When you don't know exactly who your buyer is, you create content that floats. It doesn't land because it isn't aimed at anyone.
That's the real problem. And it's the one this workshop fixes — before anything else.
Within 30 minutes, you'll see patterns you've been missing.
No theory. No homework. Real clarity on your actual buyer — so you know exactly what to say next.
Where customers actually hesitate
The exact sticking points that stop people from buying — not what you assume, but what your customers are literally telling you when you know how to listen.
The language they use when they're close to buying
Specific words and phrases your best buyers repeat — so you can mirror them in every post, email, and conversation without sounding like you're trying too hard.
What's actually stopping most people from saying yes
The real objections hiding in plain sight — and the simple messaging shifts that remove them without discounting your work.
This helped me figure out exactly what to say on Facebook, in emails, and at vendor events. I finally knew what people were actually asking for.
Stephanie Desaulniers
Business by Dezign
I've worked with hundreds of makers. This is the thing that changes everything.
I'm Stephanie Desaulniers — business coach, maker, and the person behind Business by Dezign. I've spent years helping creative product-based businesses figure out why their marketing isn't working — and nine times out of ten, it comes back to the same thing: they don't actually know who they're talking to.
Not in a vague "women who love handmade things" way. In a specific, real, this-is-the-person-who-buys-from-me way. Once you have that clarity, everything else gets easier. Your posts land. Your emails convert. You stop dreading market season and start looking forward to it.
That's what this workshop teaches. I've seen it work for makers at every stage — and I'm confident it'll work for you.
Here's exactly what you get — and what each piece does for you.
1-Hour On-Demand Workshop
Walk away knowing the 3 real motivators behind every sale you've already made — and the exact questions to find more people just like your best customers. No fluff, no filler.
Know Your Customer Planning Workbook
A simple framework to map what your customers actually want versus what you think they want — with space to capture the exact phrases they use so you can put them to work immediately.
Audio Version of the Workshop
Listen while you work, walk, or prep for your next market. Same insights, zero screen time required.
Bonus: Market Research Questions Cheat Sheet
Copy-and-paste questions you can ask customers today to understand what makes them tick. Works even if you have no audience yet.
Customer Signal Tracker
A simple worksheet that makes it easy to collect real data from your audience and spot trends in what they're actually responding to. Grab it when you add the workshop — it turns what you learn into a habit you can actually keep.
My simple promise to you
Watch the workshop and do the work. If you don't walk away with real clarity on who your buyer is and what to say to them, email me and I'll make it right. I've been doing this long enough to know this works — and I stand behind it.
I did what Stephanie taught and not only got incredible insight into why my customers buy from me, but I also made 7 sales right away. It was such a smart plan!
We realized we had our customer profile all wrong. Once we started talking to our actual people, making sales became a breeze!
This works even if you're starting from scratch.
You don't need a big following. You don't need to run ads. You don't even need an email list yet. This workshop was built for:
- Makers who are posting consistently but not getting traction with new buyers
- Small businesses with tiny followings who are tired of guessing what to say
- In-person sellers at markets and events who want to carry the right language into every conversation
- Anyone who's filled out a "dream customer" worksheet and still felt confused about who they're actually talking to
Stop throwing posts up and hoping something lands.
Get clarity on your buyer in the next hour — then use it in everything you create.
$37
One-time · No subscription · Yours to keep
What you're actually buying
You're not buying a workshop. You're buying the ability to make your next move with confidence — to know exactly what to write in your next email, what to say at your next market, and what your customers are already asking for.
Common questions
I've tried figuring out my ideal customer before and it didn't really help. Why would this be different?
Because most customer profile exercises have you guessing — filling in blanks about demographics and hypothetical motivations. This workshop teaches you how to find what your customers are already telling you, using real conversations and real signals. It's the difference between building a profile from scratch and learning to hear what's already there.
Why do I need a new customer profile? I've done those worksheets before.
Most customer profile templates online are built for businesses running ads with big budgets — designed around demographics, not real conversations. This workshop shows you how to understand your buyers using actual interactions, not guesswork about age ranges and income brackets.
What will I learn that I can't find for free?
You could absolutely piece together 100 blog posts and still feel stuck. Or you can get a clear, actionable plan built specifically for makers who sell directly to people — one that cuts through the noise and gives you something to use today. Your call.
How long does this take?
The workshop is 1 hour. You'll start seeing patterns in the first 30 minutes. This isn't a multi-week course — it's designed for immediate clarity so you can take action the same day.
What's the Customer Signal Tracker I'll see at checkout?
It's a $7 add-on worksheet that helps you collect real audience data on an ongoing basis and spot trends in what's actually working. It turns the insights from the workshop into a simple system you can maintain over time.
Ready to finally know who you're talking to?
Get instant access. Watch on-demand. Walk away with clarity you can use today.
Get the Workshop for $37Immediate access · No recurring charges · Watch anytime