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Where is all the Money this Season?

October 20, 20223 min read

This can be the most AMAZING - or most frustrating - time of year for product businesses.

You have been working hard at prepping for the holiday season sales

But for whatever reason, you are still not taking any money home for yourself.

It  can feel exhausting and pointless to do all that work, with nothing to show.

You know you are capable of creating an income for yourself and your family - you’ve done it at a “normal” job before.

You didn’t start this journey to just give up and stay where you are!

You want more, You want to go all in!

You are not alone!

How do I know?

Well I have worked with over 200 small businesses; many of them artisan or product based.

And because of that, I can definitely help you overcome this!

And that's why today I am revealing EXACTLY what has been holding you back.

1. Pricing

You are not pricing properly. This is a touchy topic, I know, and something that everyone struggles with constantly. I’m in masterminds with 7 figures businesses who are still constantly evaluating their pricing.

The thing is, too often we get stuck in this trap of racing to the bottom. The idea that to make more sales, we have to drop our prices.

This is a HUGE error. Think of it this way:

If you saw a room of Kate Spade bags for $50 each, what would you think? Would you think, “What a great deal, I’ll buy a bunch!” or would you think, “These have to be fakes, there is NO WAY they could sell them for this little.”

The same goes for you.

You aren’t a dollar store product.

Stop pricing like it.

2. Tracking

The sales are happening, your pricing is on point…but why aren’t you seeing more profits?

It’s because you aren’t tracking the right things!

It’s easy to get into the trap of constantly creating, bringing new products up, recreating the wheel.

When in reality, this ends up costing you time, money, and effort for production and marketing.

When you track the right data, you can see what products are doing well and lean into them, and which products actually LOSE you money at the end of the day.

Once you do this, you will see your profits grow exponentially.

3. Selling

The dreaded “s” word. Selling can be uncomfortable!...if it’s done wrong.

But if you aren’t selling, you aren’t making money. This is where having a CLEAR, DEFINED marketing plan comes into play. If you know what to talk about every day and how to move people from “liking” to “buying,” THAT is when you will start seeing the results you want.

So overall It’s great if the making is done…

But what I’ve mapped out for you above will be a game-changer if you take it seriously.

And I know you are busy making, creating, marketing, and selling…

So, Ask your team to assist you in taking action on these steps.

Also - Hold yourself accountable for taking these actions!

Finally, never take your finger off the pulse of what is selling and when.

If you want to learn more about generating more sales this holiday season, check out my Holiday Sales Planning Bundle here. 

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Business by Dezign

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