Every year, as the holidays approach, do you find yourself thinking, “I’m already so behind, there’s no way I can catch up?” If so, you’re definitely not alone. As a seasoned Business Strategist who has helped countless makers and craft entrepreneurs, I hear this common worry every year. But instead of letting that spiral of overwhelm wreck your season, there’s a smarter, more effective way to approach your holiday sales—and yes, it actually works.

From Overwhelmed to Achieving Her Best Holiday Sales

Let's take a look at Sarah, a craft business owner who always ended up stressed and stressed as the holidays loomed. By October, her to-do list was a mile long: new product photos, updating her Etsy shop, prepping for craft shows, and emails she hadn’t even thought about sending yet. The sheer weight of it all left her stuck, doing a little bit here and a little bit there, always feeling behind.

Last year, Sarah decided things had to change. That’s when she reached out for help. What was my advice? Focus on ONE promotion. Not ten ideas, not every project on the list—just one. Choose a single product, offer, or event, set a date, and plan out exactly how you’ll tell people about it—maybe a few social media posts or an email. Keep it simple.

Why One Promotion Is a Game Changer

By shifting from “I have to do everything” to “I’m going to focus on one thing,” you can move out of panic mode and into productive action. One promotion is always better than none. Often, once you get that first one done, you find the momentum and energy to tackle the next.

For Sarah, this simple shift made all the difference. By the end of the year, she had exceeded her sales goals for the first time ever—all because she went into the season with a focused, easy-to-execute plan rather than trying to do it all.

Ready for a Step-by-Step System?

If you’re still feeling overwhelmed and want a proven, step-by-step approach, my Holiday Sales Bootcamp might be the answer. The bootcamp will help you:

• Map out your visibility

• Plan your promo calendar

• Learn shortcuts to keep marketing doable (even with just 30 minutes a day!)

Best of all, the bootcamp is completely free and designed to help you feel confident and organized, not chaotic and behind.

Don’t Let Overwhelm Ruin Your Season

If you’re tired of the “I’m already behind” voice in your head, it’s time to try something new. Focus on one thing, build your momentum, and see how much more you can accomplish this holiday season.

Ready to make this your most organized, confident holiday sales season ever? Click here to learn more and save your spot in the free Holiday Sales Bootcamp!

And for more tips on simplifying your business and boosting your results, be sure to like and subscribe for future updates.

You don’t have to do it all. Start with one focused promotion, and let that first win propel you forward!