Maker business strategy & AI tools

Great at making.

Tired of everything else?

You didn't start this business to spend all day on Instagram, spreadsheets, and guessing. I help makers build the AI tools, systems, and strategy to handle all of that — so you can get back to the work you love.

Already enrolled? Log into your courses →

Stephanie Desaulniers
Community
AI-Driven Makers
$79/year · Join now →
Before your next event
Run the Revenue Forecast →
As seen on PALive!
Business News Daily
Co-founder, Covation Center
10+ Years Coaching Makers
AI Tools Educator
Sound familiar?

You're working hard.
Your business should show it.

Most makers don't have a product problem. They have a systems problem.

01

Making product but not profit

You're moving inventory, taking orders, showing up — and your bank account still doesn't reflect it. Pricing and margin are almost always the culprit.

02

Online but not converting

You're posting consistently and still seeing sporadic sales. Visibility isn't your problem. Your funnel has a leak — and we can find it.

03

Growing but still grinding

Things are finally working, but you're doing everything yourself and running on empty. Time to build systems that can grow without you holding every piece.

Work with me

Find your level of support.

Community
AI-Driven Makers
$79 / year
For makers who want to use AI tools — without the overwhelm or the jargon.
Tutorials, templates, community, and monthly live Q&As focused on AI for product businesses. Less than $7/month.
Workshop
Know Your Customers
$37 · Instant access
For makers who feel like they're shouting into the void with their marketing.
A focused 2-hour workshop. Walk away knowing exactly who your buyer is and what message makes them click buy.
Course
Profitable Creators
$497
For makers ready to commit to building a structured, profitable business.
The full system: money mindset, ideal buyer, pricing, growth planning, and selling — designed for ADHD and neurodivergent brains.
1:1 Strategy
Operations Strategy Package
$1,000–$5,000
For established makers ready for a strategic operations overhaul — not more generic advice.
4-week intensive: ops audit, revenue analysis, systems build, and a 90-day roadmap. Application-based.
Free tool for makers

Before your next vendor event,
run the numbers.

Most makers lose money at craft shows without knowing it. The Market Revenue Forecast tells you exactly what you need to sell to make any event worth your time and inventory.

  • See your break-even point before you commit to a booth fee
  • Calculate realistic revenue based on your price points and traffic
  • Know whether any event is actually worth your time

No spam, ever. Unsubscribe anytime.

Market Revenue Forecast
revenueforecast.netlify.app
Estimated event revenue
$1,840
Break-even point
$620
Profit potential
Net projected profit
$1,220

Based on your prices, booth cost & estimated foot traffic

Results

What makers are saying.

"

Working with Stephanie helped me finally understand my pricing. I'd been undercharging for years. Within 3 months of fixing it I added a second production day — I had the revenue to justify it.

⚑ Client Name
⚑ Role / location
"

I rewrote my captions after the Know Your Customers workshop and ran my first $2,000 week online. I was posting every single day before and barely getting sales. One shift, completely different results.

⚑ Client Name
⚑ Role / location
"

The AI tools Stephanie taught me cut my content creation time in half. I use them every single week. I finally feel like I can actually keep up without burning out.

⚑ Client Name
⚑ Role / location
3 ways ai saves time

Ways AI Saves Time and Energy in a Small Product Business

July 30, 20253 min read

3 Surprising Ways AI Can Save You Hours Each Week


Let’s be real: being a handmade business owner means doing everything. From product development and inventory tracking to posting on social and packing orders, it adds up fast.

If your to-do list feels never-ending, I want to show you a better way.
AI is one of the most helpful (and affordable) tools a small product-based business can use to free up time, reduce stress, and finally get ahead of the chaos.

"3 Ways AI Saves Time for Handmade Business Owners" Subtext: "Easy examples you can try this week" 🖼️ Visual Elements:  Clean, high-contrast background (light neutral or textured paper)  Illustrations or photos of:  A woman packing orders with her laptop open  Yarn, soap, jewelry, or handmade products nearby  A “robot assistant” icon tucked subtly in the corner  Overlay with a clipboard-style layout or clean, modern blocks


Here are 3 ways I use AI in my business that might just change things for you too:

1. Writing Product Descriptions That Actually Sell

Real-world example: You’re restocking three different project bags for your shop update, and you want each one to have a unique description. Normally, that’s an hour of brain fog and second-guessing.

With AI: You drop a few notes into a prompt: fabric details, size, and what kind of maker it’s perfect for; and in seconds, you’ve got three polished, keyword-rich descriptions that sound like you.

→ You can still tweak and add your personal flair, but instead of starting from scratch, you’re editing a strong draft. Time saved? At least 45 minutes per update.

2. Batching Social Media Posts Without the Mental Drain

Real-world example: You know you need to post regularly to stay visible, but the daily “What do I even say?” struggle is real.

With AI: You can tell ChatGPT, “Give me 5 post ideas for my handmade jewelry business that highlight my process, my story, and customer reviews.”
Then, you take it a step further and have it write captions for each one. Add photos, schedule, done.

→ You just batched a week’s worth of content in under 30 minutes. (Yes, really.)

3. Creating a Simple Marketing Plan Without a Marketing Degree

Real-world example: You want to plan a small sale or promote a new product drop, but the idea of mapping out emails, posts, and timing feels like too much.

With AI: You ask for a 3-day email mini-campaign to promote your new fall line, and it gives you subject lines, email copy, and even post captions to go with it.

→ Instead of staring at a blank screen or skipping the promo altogether, you’ve got a solid plan in 10 minutes - and you actually follow through.

What Could You Do With an Extra Hour (or Three) Each Week?

If any of this sounds like something your business needs, you don’t have to figure it out alone.
I built the AI-Driven Maker's Resource Library just for businesses like yours - small, handmade, and wearing all the hats.

Inside, you’ll get:

  • Step-by-step trainings on how to use AI for your business tasks

  • Easy-to-customize prompts for everything from social posts to emails to Etsy listings

  • Tools to save time, reduce overwhelm, and get consistent with your marketing

👉 Check it out here and grab lifetime access for just $74 (before it switches to a subscription soon).

Let AI take a few things off your plate—so you can spend more time doing what you love.

ai for makershandmade businessusing aiai for small business
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Business by Dezign

Published by Business by Dezign

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Stephanie Desaulniers
Meet Stephanie

I've been exactly
where you are.

Maker. Strategist. AI educator. Covation Center co-founder.

I spent over a decade helping product businesses stop guessing and start growing — using real operations strategy, not cookie-cutter advice. I've coached makers through recessions, a pandemic, and a complete shift to AI-powered business tools. I teach from real results because I've built it, tested it, and run it myself.

10+
Years coaching makers
PA
Based · Covation co-founder
AI
Tools educator & practitioner
Meet Stephanie →
Featured in PALive! Business News Daily

Ready to stop guessing
and start growing?

A 20-minute call is free. The clarity is priceless.

SD
Also by Stephanie Desaulniers
AI-Driven Makers
A community for makers using AI tools to grow smarter — tutorials, templates, monthly live Q&As, and a group of people who actually get it. $79/year.
Explore AI-Driven Makers →